Social Marketing School: Master Social Media for Business Growth
Admin
What Will You Learn?
About This Course
Course Description – Social Marketing School
Social Marketing School is a comprehensive, step-by-step program designed to equip entrepreneurs, small business owners, marketers, and aspiring social media managers with the skills and strategies needed to grow a brand in today’s competitive digital landscape. This course breaks down the essentials of social media marketing into 10 easy-to-follow modules, guiding you from the basics of setting up an effective online presence to mastering advanced engagement and advertising techniques.
You’ll start by understanding what social media marketing is, why it’s essential for any modern business, and how to identify the platforms best suited for your audience—whether it’s Facebook, Instagram, LinkedIn, Twitter, or emerging networks like TikTok. You’ll learn how to create optimized profiles, build brand awareness, and develop a content strategy that resonates with your target audience.
Through practical lessons, you’ll discover how to generate leads using proven tactics such as lead magnets, special offers, testimonials, and sequential retargeting ads. You’ll also explore promotional strategies, including building publishing calendars, using hashtags effectively, creating platform-specific content, and leveraging the power of video marketing. The course dives deep into creating engaging social content by asking the right questions, humanizing your brand, monitoring audience behavior, and listening to customer feedback.
We’ll cover the 10 most important social media do’s and don’ts, helping you avoid common pitfalls while ensuring your campaigns remain professional, consistent, and impactful. You’ll also learn to track and analyze key metrics like engagement, impressions, reach, referrals, and conversions, enabling you to make data-driven decisions that improve your results over time.
By the end of the course, you’ll have a fully actionable social media marketing strategy tailored to your business, the ability to produce high-impact content, and the know-how to convert online attention into loyal, paying customers—all while keeping costs low and results measurable. Whether you’re starting from scratch or looking to refine your current approach, Social Marketing School provides the tools, insights, and confidence to take your brand’s social media presence to the next level.
Requirements
Related Courses
Explore newly published courses and stay updated.
Curriculum Overview
This course includes 10 modules, 26 lessons, and 1:00 hours of materials.
Learning Outcome: Understand the structure and goals of this course.
Learning Outcome: Understand the structure and goals of this course.
Social media offers businesses a powerful, low-cost way to build brand awareness, connect with customers, boost sales, and outperform competitors through strategic content, SEO, and consistent engagement.
Learning Outcome: Define social media marketing and its impact on business growth.
Learning Outcome: Define social media marketing and its impact on business growth.
Social media marketing has evolved from simple content posting to comprehensive brand engagement, advertising, and customer service. Businesses use it to monitor brand conversations, analyze demographics, and target audiences with tailored content. Success requires defining goals, knowing your audience, choosing the right platforms, and crafting compelling stories that encourage sharing. With high user engagement across generations, social media is key for building relationships, launching products, and staying competitive through consistent, quality content and innovative strategies.
o Learning Outcome: Identify which platforms are best suited for your target audience.
Learning Outcome: Identify which platforms are best suited for your target audience.
Over 4.3 billion people actively use social media, making it a powerful tool for customer growth. Success starts with choosing the right platforms based on research, creating targeted audience plans, building engagement through interaction, retaining customers, and generating leads with strategies like gated content and strong calls-to-action.
o Learning Outcome: Identify which platforms are best suited for your target audience.
Learning Outcome: Identify which platforms are best suited for your target audience.
Learning Outcome: Learn proven lead generation strategies using social platforms.
Learning Outcome: Learn proven lead generation strategies using social platforms.
Learning Outcome: Apply various promotional tactics to boost brand visibility.
Learning Outcome: Apply various promotional tactics to boost brand visibility.
Learning Outcome: Design posts and campaigns that drive engagement and interaction.
Learning Outcome: Design posts and campaigns that drive engagement and interaction.
Learning Outcome: Avoid common mistakes and follow proven best practices.
Learning Outcome: Avoid common mistakes and follow proven best practices.
Learning Outcome: Avoid common mistakes and follow proven best practices.
Learning Outcome: Identify and track key performance indicators to measure ROI.
Learning Outcome: Identify and track key performance indicators to measure ROI.
Learning Outcome: Summarize learnings and set actionable next steps for business growth.
Learning Outcome: Summarize learnings and set actionable next steps for business growth.
Social Marketing School - Book.pdf (Full course reading)
Social Marketing School - Checklist.pdf (Quick reference for strategies)
Course Specifications
Send Course as Gift
Subscribe to Our Newsletter
Additional Links
Login Register Contact Certificate Validation Become Instructor About Terms and PoliciesContact US
Reply to Comment