The Newb’s Guide to Video Marketing — Quick Start Strategies to Get Views, Shares & Sales

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A hands-on beginner’s guide to video marketing that covers why video works, how to make videos on any budget (from webcams to stock footage), where to host them, and the SEO & distribution tactics that drive views, shares and conversions. Practical, no-fluff steps for marketers who want strong ROI from video.

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About This Product

The Newb’s Guide to Video Marketing is a practical, step-by-step handbook for entrepreneurs, small business owners and online marketers who want to use video to grow traffic, build trust and increase sales — without a Hollywood budget. You’ll learn how to create compelling, focused videos (webcam, screen capture and simple edits), where to host and embed them safely, and how to optimize titles, descriptions and tags so search engines and YouTube send you real visitors.

This guide breaks video marketing down into easy tasks: planning content that appeals to your target audience; choosing low-cost tools (Windows Movie Maker, Camstudio, Camtasia and simple webcams); assembling stock footage or outsourcing production when needed; and deploying distribution workflows that include YouTube, niche video sites and embedding via Amazon S3 or JW Player. The book finishes with practical SEO and promotion tactics — from keyword placement and RSS feeds to using TubeMogul-style distribution and building backlinks — so your videos rank and convert.

Perfect for absolute beginners and budget-conscious marketers, this guide emphasizes doing more with less: produce useful, well-targeted videos, optimize them for discoverability, and use distribution and analytics to scale what works.

FAQ

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Who is this book for?

Small business owners, bloggers, online course creators and new marketers who want practical, low-cost ways to use video to grow traffic, leads and sales. The book assumes no prior production experience.

Do I need expensive equipment or software?

No. The guide shows how to create effective videos using webcams and free/low-cost tools. It also explains when upgrading to tools like Camtasia or a dedicated camera makes sense.

Will this teach advanced filmmaking?

No — this is a marketing guide, not a filmmaking textbook. It focuses on creating clear, useful videos that attract and convert audiences, with practical advice for improving production quality over time.

Where should I host my videos to avoid bandwidth problems?

The book compares hosting on YouTube, embedding with JW Player, and using Amazon S3 so you can pick the best tradeoff between control, branding, and cost.

How long until I see results from video marketing?

Results vary by niche and promotion effort. The guide emphasizes consistent publishing, SEO (titles/descriptions/tags), and distribution to build momentum — expect measurable improvements over a few weeks to months with steady effort.

Can I resell this eBook or include it in a course?

The copy you provided contains an explicit notice saying the eBook cannot be sold or shared without permission. You must confirm you own the rights or have written permission from the copyright holder before reselling or redistributing. If you need help obtaining permission or creating an original companion product you own, I can help.